Stand out in the crowd at your next Trade Show

Stand out in the Crowd at your next Trade Show

Becoming the centre of attention at any Trade Show is a difficult task to say the least but here are

10 x 10 truss trade show booth kit

some basics to help you get started.
First you need a structure that will encompass all of your needs and allow you the versatility to change your presentation on demand. Truss Trade Show Booths are the best basic structure to start with. Depending on your needs the standard 10 x 10 truss trade show booth kit is the basic place to start. The one nice thing about a truss trade show booth from VersaTruss Plus is that it is modular in design which will allow you to increase the size of your presentation as your business needs change and grow.

The second consideration is design. Either hire a marketing expert or sit down and sketch out your desired appearance on paper before you start. Use only reputable graphics designers to create your desired approach and

get the attention of the public.

Atmosphere is key; you want to make your clientele feel welcome, comfortable and intrigued at all times while they are browsing through your product line. You want to make their visit a memorable one so that they will remember your company name for future reference.

Lighting is a very important factor, focused spot lights will bring life to your products, but be careful not to have lights focuses on areas where clients will be standing or browsing. With the introduction of cool white LED lighting, the job of creating a bright yet comfortable environment has become much easier.

Flat panel monitors are a great way to demonstrate your products using audio and visual effects,

you can easily have videos playing in the background while your potential customers are browsing through your brochures and products, in addition audio visual effects are a great way to keep potential customers occupied while you deal with other people and keep their attention reducing the risk of losing a potential customer while they are waiting.

Give people the opportunity to relax, add a chair or two if possible to allow them to sit down especially if your products are focused on the middle to older age groups, people like comfort.

Use side and back dividers, blinders or curtains to block off the completion from the sides and back, you want to make sure you get the undivided attention of your visitors and not have them looking next door while they are at your booth.

The final note is very important. Always be pleasant and inviting. Speak from the heart. People can very quickly see through sales pitches and pressure sales and people hate it. There is nothing worse than entering a trade show booth to immediately be met by a high pressure conversation. Let the people lead you into your sales pitch or better yet set your display up so most of the sales are done by the products themselves.

In conclusion, you need to start with a structure that will last you a lifetime, give you the stability and modular capability to allow you to grow if required. Visit Versatruss Plus today and have a look at what is available in online truss trade show booth kits