Stand out in the Crowd at your next Trade Show
Becoming the centre of attention at any Trade Show is a
difficult task to say the least but here are
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| 10 x 10 truss trade show booth kit |
some basics to help you get
started.
First you need a structure that will encompass all of your
needs and allow you the versatility to change your presentation on demand.
Truss Trade Show Booths are the best basic structure to start with. Depending
on your needs the standard 10 x 10 truss trade show booth kit is the basic
place to start. The one nice thing about a truss trade show booth from
VersaTruss Plus is that it is modular in design which will allow you to increase
the size of your presentation as your business needs change and grow.
The second consideration is design. Either hire a marketing
expert or sit down and sketch out your desired appearance on paper before you
start. Use only reputable graphics designers to create your desired approach and
get the attention of the public.
Atmosphere is key; you want to make your clientele feel
welcome, comfortable and intrigued at all times while they are browsing through
your product line. You want to make their visit a memorable one so that they
will remember your company name for future reference.
Lighting is a very important factor, focused spot lights
will bring life to your products, but be careful not to have lights focuses on
areas where clients will be standing or browsing. With the introduction of cool
white LED lighting, the job of creating a bright yet comfortable environment has
become much easier.
Flat panel monitors are a great way to demonstrate your
products using audio and visual effects,
you can easily have videos playing in
the background while your potential customers are browsing through your
brochures and products, in addition audio visual effects are a great way to
keep potential customers occupied while you deal with other people and keep their
attention reducing the risk of losing a potential customer while they are
waiting.
Give people the opportunity to relax, add a chair or two if
possible to allow them to sit down especially if your products are focused on
the middle to older age groups, people like comfort.
Use side and back dividers, blinders or curtains to block
off the completion from the sides and back, you want to make sure you get the undivided
attention of your visitors and not have them looking next door while they are
at your booth.
The final note is very important. Always be pleasant and inviting.
Speak from the heart. People can very quickly see through sales pitches and
pressure sales and people hate it. There is nothing worse than entering a trade
show booth to immediately be met by a high pressure conversation. Let the
people lead you into your sales pitch or better yet set your display up so most
of the sales are done by the products themselves.
In conclusion, you need to start with a structure that will
last you a lifetime, give you the stability and modular capability to allow you
to grow if required. Visit Versatruss Plus today and have a look at what is
available in online truss trade show booth kits
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